Banners can be an excellent tool to start or end of your online advertising campaign because they usually have good applications and affordable alternative to traditional forms of advertising. The following tips will help you understand what banner ads are and how they can be useful for your business.
What is a banner advertising?
Banners (or banners) are the advertisements that you see on Web sites that have a company name, logo, or short advertisements affichées.Ils generally have a hyperlink to the advertising choisir.Bannières advertiser's Web site are usually displayed in standard sizes.However, if they get popular banners are beginning to vary the size and shape, and therefore cost per ad.some of the most popular ad sizes are leaderboards (728 x 90 pixels), banner (468 x 60 pixels) and half banner (234 x 60 pixels).
Why use banner ads?
Banners can be used in a variety of ways to advertise your product or company for new businesses, they are an excellent tool to start the image of brand and brand recognition. client may not be familiar with logo, products or services of one undertaking therefore if they display a banner ad for the company on a Web site, see help to familiarize themselves with the brand customers.
Banners are also useful to get more traffic on your Web site whenever a customer clicks on the ad, it will have a link that leads to a website that you choose - usually to your website or the website for a product that you want to promote.
Banners how cost?
Banners are usually affordable medium and low cost of the publicité.Paiement may vary depending on Web site allowing you to accommodate banner ads.for example, some websites cost-per-view or print, certain costs of Web sites by clicks (each time), and some sites charge a lump sum.
Determine what rate or payment type is best for your company depends of what you are trying to accomplish with your ad. If your goal is to increase traffic on your Web site, the number of clicks receives your announcement may be that a better measure of success for you, if you just want your customers to become familiar with your brand or you want to publish a special is the number of impressions may be more useful for you.
That means CPM, CPC, and thus on average?
There are several different terms used to measure the effectiveness of banner ads and on the ways in which you pay for them.Here are some basic knowledge terms:
Printing: whenever a banner or an announcement on a Web site, it is called an impression.
CPC (Cost Per Click): fresh an advertiser pays the site of the host society whenever a customer clicks on the ad banner.
CPM (cost by million): the cost of advertising for 1000 impressions.
CTR (click rate): the percentage of clients on advertising time (the number of clicks, divided by the number of impressions, clicks).for example, if five people on the ad, clicks and it was 100 impressions, clicks 5 percent.
PPC (Pay Per Click): when an advertiser, the host society's website makes every time a customer clicks on the banner.
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