GoogleTV is the next great advertising success?

A few months ago saw Google announce the launch of Google TV United States with the promise of a new interactive TV experience. This is the pitch. The reality is that the very next obvious revenue stream for Google, which dominates the market in line with search and display of tapping now in the mobile phone with Android, the digital television will come. If this is the future for all or another attempt to synchronize universal media 2? I'll look at why it is so important when a market is, what it means for consumers and advertisers, and finally, if Google has all the chances of success.

An obvious market

Relevant studies show online and ever closer and more together. So dense as a step in an unknown area of Google. -L' use overlap between online and grows TV: 28% Internet access on the computer while watching television.There is an increase of 40% 2008.Source: IALS pulse Europe 2010 - online is increasingly used for television-related content: watching or downloading TV, video film up to 46% in 2008 to 25-3 TV and on-demand 40% source: IALS pulse Europe 2010, - so led to the advent of online video advertising: a growth over the year 145 the United Kingdom % last year. Source: UK Internet Advertising Bureau/PricewaterhouseCoopers.

So many people have tried like Samsung and already available yahoo widget.But why would Google throws a game changer? Whereas it is anyway?

So what is the GoogleTV?

Let's start first with the spiel official giant itself.Spoil yourself and click on the video below. Basically, Google TV open operating system source based on Android, which must be used with the télévision.Parmi its most important so you can search for content that you want, or on your existing channels saved files or Web-based it means also that a full Web browser will be available in the form of Google Chrome TV functions. The fact that Android slim type that means OS it uses will be very easy for developers to applications on mobile phone and television. Therefore, it is a new product, we really wait and see if some good apps this clearly useful, and create a new experience.Similar platform means easy interaction between mobile and TV, then the use of mobile phones as remote controls renforcés.enfin, it will be as many Web-based intelligent user experience you need to Google TV store and target your habits and queries efficiently to expect.

OH, advertising you slim pro.You can already view the advertising potential il.Ouais, Google comes their proven model type extended television AdWord don't believe just me, check it out for yourself. Interested in TV ads online CPC rates have completely? Here, you can set the line.

Is this working?

James McQuivey on Forrester seems to think. It says rightly 3 that Google should be tempted to key partners to this success:

1 manufacturers is the key to ensure that achievable GoogleTV physically. The current partnership with TVs Sony or Logitech and its specific media box is already a strong sign of the market. Unlike the previous similar projects where specific brand, Google to support the industry as a whole, as the success of the phone. It is an open platform, should other providers of TV soon to follow the example in the race to add functionality to their produits.2.viewers. You and I we need for a clear advantage to see it. Not only a new widget which will be forgotten the next best thing is long, but a Media Exchange. What companies how it grew, we will decide the success by our utilisation.Savons Google "beta" philosophy, there must be a process of ongoing work until they are completely clou.3. developers, the last element, but as clé.Si they are not on the map then will do no killer app GoogleTV intéressantes.La platform Android smart should make cost-effective applications for deployment on multiple platforms and average GoogleTV already has a strong Flash applications.Et back catalogue all versus Apple battle must give competitive advantage Google also Steve Jobs transfers from Adobe.

I agree with his analyse.Tous elements are here to do a digital succès.TV is a natural trend that Google have simply tried to take advantage of its model in ligne.Google quickly right or if this is going to be a time-consuming and difficult remains to be seen.many will try and stop along the way.Apple kicking themselves for not using iPad launch to bridge the gap between TV and online.but they will eventually react.

For me, success is based on two things: first, to see how the contents of the property model is solved online.in fact current large networks content such as series will definitely be a fight if content officially online TV moves.Second, the advertising industry will be tested this many days Google content network.results and expenses all may be a huge boost for the project.We therefore see how long before the bar of Google search on all our TV?I think that 2 years for as mainstream.then, I am a man of betting.