Growth in direct sales from an unexpected source

Most online publishers think remnant ad inventories are part of the failure of a Web site that is the direct sales team could not sell. In addition, his series in fact a reality in the world online. A lot of errors, that the same people is completely forgot their inventory of remnant and rather than efforts to focus on direct sales and traffic generation. What people are not performed, is a strategy from remnant inventory could actually increase the performance and the proceeds of the sales team.

Yes I know, sounds a little surprenants.Mise implementation strategy from remnant inventory open your website to a whole new pool of advertisers that could attract your sales team.This new pool of advertisers is three important things that strengthen the activities of sales:

1. new data from the user: the new pool of advertisers brings new ads, new ideas and new information from ad networks. You can learn more about your users, new ways to make your users and share interesting information that you are working with ad networks.

2 Reduced Ad blindness: If your users see the same ad and they want to be so blind as a bat for your annonces.Pensez if you've seen the same commercial TV 6 times in a row, you can not get annoyed and block your attention?This is what is still on online advertising today.Once the ads users same see again and again they are blind to all your ads, including listings of direct sales.You can avoid this by implementing a network multi ad diversity in your ad serving implements it policy.

3 has increased prestige advertising: the majority of advertisers on advertising networks is of major brands brand campaigns sensibilisation.Ces marks are generally well known names such as Proctor & Gamble, Cola, Nike, etc..When potential that this prestigious advertisers on your Web site see advertisers they subconsciously think that your website has a high quality is the platform advertising advertisers be premium to pay much more comfortable CMP know their brands will be side-by-side with prestigious brand names.

Must be well managed to increase your sales performance remnant inventory strategy.If your strategy from remnant inventory sales include direct benefit from the reduced ad blindness, increased advertising user data and prestige that informs the direct sales to what works for your users.These three effects of an effective remnant inventory strategy may lead sales thrive.